Additional Campus Affiliations
Associate Professor, Charles H. Sandage Department of Advertising
Associate Professor, Institute of Communications Research
Affiliate, Center for Social & Behavioral Science
Recent Publications
Liu, A. Y., Ji, A., Taneja, H., & Nelson, M. R. (2025). Stakeholder-desired audiences: Fans’ audience data imaginaries and how they shape industry data practices. Convergence, Article 13548565251366412. Advance online publication. https://doi.org/10.1177/13548565251366412
Liu, A. Y., & Taneja, H. (2025). Visibility of K-pop in the U.S. Global rankings, ‘audience mis-aggregation’, and mainstream attention to niche genre. Convergence, 31(3), 862-881. https://doi.org/10.1177/13548565251320755
Taneja, H. (2025). Cultivating Data Skepticism: Enhancing Ethical Data Literacy in Advertising Education. Journal of Advertising Education, Article 10980482251355575. Advance online publication. https://doi.org/10.1177/10980482251355575
Bhalla, S., Ray, R., & Taneja, H. (2024). When news is entertainment: explaining the persistence of misinformation through the information environment. Information Communication and Society, 28(12), 2081-2100. Advance online publication. https://doi.org/10.1080/1369118X.2024.2406819
Thurman, N., Klatt, A., Raj, H., & Taneja, H. (2024). Predicting streaming audiences for a channel’s on-demand TV shows: Discerning the influences of choice architecture, consumer agency, and content attributes. Convergence, 30(3), 1254-1270. https://doi.org/10.1177/13548565231174590