Professor

Additional Campus Affiliations

Associate Dean of Graduate Programs, Gies College of Business
Walter H. Stellner Professor, Business Administration
Professor, Business Administration
Professor, Biomedical and Translational Sciences

Recent Publications

Rodas, M. A., & Mehta, R. (2024). Celebrating excellence: insights from the 2024 Paul D. Converse Symposium. Marketing Letters, 36(2), 183-191. Advance online publication. https://doi.org/10.1007/s11002-024-09743-5

Xu, L., Mehta, R., & Hoegg, J. A. (2022). Sweet ideas: How the sensory experience of sweetness impacts creativity. Organizational Behavior and Human Decision Processes, 172, Article 104169. https://doi.org/10.1016/j.obhdp.2022.104169

Xu, L., & Mehta, R. (2022). Technology devalues luxury? Exploring consumer responses to AI-designed luxury products. Journal of the Academy of Marketing Science, 50(6), 1135-1152. https://doi.org/10.1007/s11747-022-00854-x

Xu, L., Mehta, R., & Dahl, D. W. (2021). Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior. Journal of Marketing, 86(5), 79-94. Advance online publication. https://doi.org/10.1177/00222429211037587

Rindfleisch, A., Mehta, R., Sachdev, V., & Danienta, N. (2020). Innovation research themes for our changing environment: insights from the 2019 PDMA doctoral consortium. Journal of Product Innovation Management, 37(2), 126-137. https://doi.org/10.1111/jpim.12518

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